British Cartoon Network Mistakenly Airs Bookmaker Ad
The Cartoon Network made a huge faux pas recently when it mistakenly aired an ad for UK bookmaker Coral during a broadcast on the children’s television channel despite strict rules that govern the airing of gambling ads on television.
The controversial advertisement ended up being aired on Turner Broadcasting’s Boomerang channel plus the Cartoon system, sparking outrage as the broadcast code strictly prohibits the marketing of gambling ‘in or adjacent to programs commissioned for, principally directed at, or likely to appeal particularly to audiences below the age of 18 years,’ therefore minds were positively tumbling whenever the broadcast clearly broke these rules.
The station may have possibly been forgiven for their ‘serious breach’ of the rules had the ad aired just once, but the promotion was broadcast nine times for a Saturday morning back in May of this year, which is primetime viewing for young ones kick-starting their week-end with some cartoon antics.
The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and has explained that the ad was broadcast, repeatedly, in error.
Action Figure Used
But exactly what’s worse is that the Coral ad actually involved one of children’s most beloved all-time favorite figures and Marvel Comics hero, the Incredible Hulk. This just supplied more ammunition to those whom declare that gambling promotion targets ki ادامه مطلب