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17 /
Mar 14

GoDaddy Site Builder and Search Engine Optimization? Don’t also Bother!

While the name implies, this web site post defines our knowledge about GoDaddy Website Builder (no matter its variation – “Personal”, “Business” or “Business Plus”) while we had been wanting to increase the on-site Search Engine Optimization of a customer. Its function just isn’t to harm GoDaddy’s reputation but alternatively to simply help small enterprises recognize that GoDaddy’s site Builder isn’t the information administration system (CMS) this is certainly right for attaining the salient online existence this is certainly so vital for small enterprises’ survival in this very competitive age.

As always, during our initial analysis of our client’s situation, we made a summary of conditions that required action. To call a few, the robots.txt file was not configured properly, there were two versions of the true website plus one would have to be 301-redirected to another, there is no Schema.org implemented to markup our client’s company data, reviews and products, no map pointing towards the Bing+ listing that is local embedded, etc.

We knew that the web site ended up being hosted on GoDaddy’s internet site Builder, which we’d no knowledge about, so our concept would be to attempt to perform the optimizations onto it and in case unsuccessful – move the web site to WordPress and regular web hosting.

That which we learned is the fact that while being the way that is cheapest to host an online site on GoDaddy (rendering it an exceptionally cheap choice altogether), the internet site Builder didn’t enable you to perform nearly every action that a frequent web web hosting will allow you to definitely. GoDaddy promote their device while the option that is best with regards to their non-technical customers – an extremely easy tool with 100per cent hassle-free setup and upkeep to deliver your online business with a cushty fundamental internet site.

This will be real (the “comfortable fundamental website” component could be argued), nonetheless it is simply just what a WordPress website hosted with regular web web hosting services provides you with, too, except WordPress is nowhere near as restricting. Here’s my advice to all or any small enterprises – don’t get intimidated by exactly exactly exactly how “technically demanding” it really is to put together a WordPress website and “undersell” your web existence to a web page Builder internet site. Also if it’s a small little more complex to create and keep maintaining a WordPress website, even though you need certainly to spend somebody a hundred or so bucks to take action (that is a entirely affordable cost when it comes to task), it really is worth every penny in the end. GoDaddy’s Website Builder is too restricting SEO-, design and development-wise even when it comes to many modest consumers.

The essential shocking component about GoDaddy Website Builder is you don’t already have use of the FTP plus the database. You are able to imagine the restricted abilities that derive from this type of limitation. For instance, and even though there is certainly a robots.txt file this is certainly filled in with GoDaddy’s standard settings (the pictures folder is disallowed by default – how cool is that!), these are typically unchangeable as the robots.txt is inaccessible. We also contacted GoDaddy’s help center and asked them to improve the Robots.txt rules they replied that this is not something they support for us but unfortunately. The consumer rep stated straight that the objective of GoDaddy site Builder would be to assist fundamental users develop a website that is basic something similar to a small business card. So anything “too advanced level” will be impractical to implement – exact exact same is true of our recommendations to 301 redirect one of many true house pages to another (the .htaccess file is inaccessible because we don’t get access to the FTP), custom HTML code can’t be inserted, etc. So essentially the concern that pops up is “what can one actually do with GoDaddy Website Builder to implement at the very least some basic SEO?”. Well, you are able to nevertheless:

  • compose good quality content
  • optimize your titles on pages
  • optimize the tags that are heading
  • edit the meta information (they don’t have any value SEO-wise but may increase click-through-rates)
  • choose which pages become contained in the XML sitemap
  • do minor HTML alterations in respect to text positioning, fonts and colors (please, remember that in the event that you take to to implement Schema.org markup that could be impossible because each time you insert the rule, the “itemscope” characteristic just gets stripped away, rendering the code invalid – one other characteristics remain intact though)

Our Suggestion

Everything we proposed to the customer would be to migrate their GoDaddy site Builder built web site to WordPress therefore we are able to implement all our Search Engine Optimization recommendations. The key concern he previously had been that keeping their site can be very difficult for him because he would need to learn to handle WordPress. We chose to provide him a consultation that is free get their means around WordPress that is by no means a great deal more difficult to handle than GoDaddy Website Builder https://websitebuildertools.org.

We suggest you buy hosting from a well-reputed company and use WordPress as a CMS if you are a small business owner and are looking for an easy way to create and maintain a website. This way you will definitely manage to completely use SEO recommendations with no limits.

Do any experience is had by you with GoDaddy Website Builder? Please, comment below!

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